Hero headlineP1
Headline says what it is, not what you get
Describes the company, not the outcome. Fix: lead with the result your customer would say out loud.
Services — UX Audit
UX Audit
Most products don't have a design problem. They have a clarity problem — small frictions that quietly lose people at every step. An audit finds them, ranks them, and shows you exactly what to fix.
Spec — Watch a screen get fixed
SCREEN: stratus.io — a real SaaS landing page
✓ Audit complete
Vague headline
3 equal CTAs · no primary
Low contrast 2.1:1
Weak visual focus
Overloaded nav
Cluttered · misaligned
Audit report — stratus.io
6 issues · fixed
Hero CTAP1
Three equal buttons, no clear primary action
People can't tell what to click first. Fix: one primary CTA, demote the rest.
Body copyP2
Grey-on-grey copy fails contrast
At 2.1:1 it's below AA. Fix: darken to 4.5:1 and cut it shorter.
Hero imageP2
Weak visual focus — the image is an afterthought
Nothing draws the eye to the value. Fix: give one image the weight it deserves.
NavigationP3
Overloaded navigation, no hierarchy
Six flat links bury the path that matters. Fix: cut to essentials, surface one action.
Feature gridP3
Cluttered, misaligned feature grid
Everything competes, nothing lands. Fix: fewer blocks, aligned, with room to breathe.
A real screen, filled with everyday problems — vague, cluttered, no clear path.
It's scanned against 10 usability heuristics, one by one.
Every issue is marked, right where it lives on the page.
Each problem becomes a ranked finding — what's wrong, and the fix.
Then the screen redesigns itself to match the fixes.
Headline, hierarchy, contrast, focus — fixed. That's an audit.
Audit complete
That's an audit. Yours would be on your product.
Every screen, every step — the real issues, why they cost you users, and the exact fix for each one. Not a vague critique you have to interpret. A report your team or your developer can act on Monday morning.
Request a UX audit →
The deliverable
What you walk away with.
01
SHEET01 / 04
Executive summary
The one page a founder reads first — where you stand and what's at stake.
01Usability score — benchmarked against heuristics
02Issues found — counted by severity, P1 to P3
03Top risk — the one leak costing you the most
04Where to start — the single highest-impact move
Plain languageUX AUDIT · STRATUS.IO
02
SHEET02 / 04
Findings, ranked
Every issue named, located and ranked by impact — not by opinion.
P1Critical — actively losing you users right now
P2Important — friction that quietly erodes conversion
P3Polish — worth fixing once the big ones are done
whyEach with evidence — where it is and who it hurts
Impact-rankedNO GUESSWORK
03
SHEET03 / 04
Accessibility & mobile
The checks that quietly exclude people and tank conversion on phones.
01Contrast — text that fails AA, flagged with the ratio
02Tap targets — anything too small or too close to tap
03Focus & keyboard — can it be used without a mouse
04Small-screen layout — what breaks on the device most use
WCAG-awareMOBILE-FIRST
04
SHEET04 / 04
The fix list
A concrete, ordered to-do — quick wins first, bigger bets called out.
01Quick wins — high impact, low effort, ship this week
02The recommended fix — specific, per issue, not vague
03Bigger bets — flagged separately so they don't block you
04Hand-off ready — drop it straight to your developer
ActionableSTART MONDAY
Four sheets · one report you can act on.
Who it's for
If this is in your head, you're in the right place.
You don't need a diagnosis to feel that something's off. An audit turns that nagging feeling into a specific, ranked, fixable list.
Thought 01
“It works… but it just won't convert.”
Thought 02
“Something's off and I can't name it.”
Thought 03
“We're about to redesign — what do we keep?”
Thought 04
“I'm handing dev a list — is it the right one?”
How it fits the Blueprint Sprint
Audit what exists. Design what's next.
Now
An audit fixes what's already live
It takes the product you have and finds the friction that's quietly costing you users — then tells you exactly what to fix first, ranked by impact.
Next
A Sprint designs the next thing right
Building something new? A Blueprint Sprint designs it properly from the start — so the issues an audit catches never ship in the first place.
The path most take
Audit first, then Sprint
Many clients start with an audit to stop the bleeding on what they have, then move into a Sprint for the next build. The same senior product thinking, applied at both ends.
Find out what's quietly costing you users.
Tell us about your product and what feels off. We'll scope a focused audit and the fixes that matter most.
Request a UX audit →Scoped per project · UK · SG · AU